Google and Snapchat have created new guidelines for face-retouching features in phone camera apps. Google conducted multiple studies and consulted experts, finding that retouched photos can "negatively impact mental wellbeing" and "quietly set a beauty standard that some people compare themselves against". The new guidelines state that face-retouching features should be off by default, stay off when turned off, provide clear indication when they are turned on, and avoid the term "beauty", using value-neutral terms and iconography instead. The two companies have committed to following these guidelines in their own products, and encourage other companies in the mobile industry to follow.


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