The CPU wars have a new front you’ve probably never thought about: CODECs. That is, the competition to set a format standard for compressing and decoding Internet video.
The future of all things streaming appears to be the up-and-coming AV1 format, a-mostly-open, theoretically royalty-free codec-supported by such giants as Amazon, Apple, Arm, Facebook, Google, Intel, Microsoft, Netflix, Nvidia, and Samsung. If widely adopted, it would largely replace what was once considered the future: H.265/HEVC. Messy royalties associated with the codec format unfortunately make it a no-go.
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