Essential Products has laid off 30% of its staff, reports Bloomberg, amidst a reorganizing effort that promises to deliver a "game changing consumer product." Several months ago, the Andy Rubin-run company cancelled plans to create a second version of the PH-1 Essential Phone, and also cancelled a home-focused product. Essential is now working on a smaller mobile device, but has not said when this new form factor might reach the market. The Essential Phone was one of the first to feature an all-screen face and notch.


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