AT&T has adjusted the pricing of its unlimited service and also debuted a number of discounts and deals on its television services. To start, AT&T's Unlimited Plus Enhanced plan has dropped from $90 per month for the first line to $80 per month. Autopay is required. The plan includes 15 GB of mobile hotspot usage, an increase of 5 GB from earlier plans. At the same time, AT&T raised the price of its Unlimited Choice Enhanced plan from $60 for the first line to $65 for the first line. This plan may include unlimited data, but speeds are capped at 3 Mbps. Additional lines on Unlimited Choice Enhanced are $40 each. Customers who sign up for AT&T Unlimited Plus Enhanced can earn a $15 monthly bill credit towards AT&T's video services, such as DirecTV, U-verse, or DirecTV Now. Customers who sign up for AT&T's Unlimited Choice Enhanced plan will receive a $15 bill credit only on DirecTV Now. AT&T's wireless customers can snag HBO for free when they sign up for DirecTV Now. AT&T's unlimited plan is now more competitive with other carriers. For example, Verizon charges $80 per month for its unlimited plan, T-Mobile charges $70, and Sprint offers unlimited data for free for one year to customers who bring their own device. AT&T didn't say how long the TV-bundling discounts will be available.
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