Google says its Android Messages app is on the upswing thanks to new RCS-based tools and growing support from phone makers and wireless network operators. To start, brands now have more power to interact with consumers thanks to RCS business messaging. Google says brands can "send more useful and interactive messages" to their customers with photos, videos, and links for purchasing. A number of companies have been testing RCS business messaging via Google's Early Access Program. Some include 1-800 Contacts, 1-800-Flowers.com, Booking.com, SnapTravel, and Subway -- all on Sprint in the U.S. Google says more businesses will be deploying richer messaging via the Android Messages app over the coming months. The Android Messages app has gained a lot of traction with phone makers and carriers, and more support is on the way. Moving forward, Alcatel, BlackBerry, Transsion, Blu, Positivo, Multilaser, Mobiwire, Azumi, and Essential will all preload Android Messages as the default SMS/messaging app. A number of phone makers already offer Android Messages, including Huawei, LG, HMD Global, HTC, Kyocera, Motorola, Sony, and ZTE. The app has a growing footprint with carriers, as well. Google says America Movil, AT&T in Mexico, Celcom Axiata Berhad, Freedom Mobile, Oi, Telia Company, and Telefonica have joined Deutsche Telekom, Globe Telecom, Orange, Rogers Communications, Sprint, and Telenor in their commitment to launch RCS messaging. Sprint is the lone U.S. carrier to go all-in with Google's RCS and Android Messages. AT&T and Verizon each offers its own RCS-based messaging client for Android handsets. Google believes this new momentum for RCS and Android Messages will eventually mean a better messaging experience between people, brands, and more.


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