Facebook wants content to be more readable across the web and took steps this week toward that goal by tweaking the SDK for its Instant Articles. Facebook's Instant Articles give publishers a way to streamline content for consumption on mobile devices, but Instant Articles aren't compatible with the mobile-first styles used by Google and Apple. The new Instant Articles SDK includes extensions that will let publishers create content that is compatible with all three formats: Facebook Instant Articles, Google AMP, and Apple News. The SDK includes support for AMP immediately, but won't add Apple News for several weeks. Facebook, Google, and Apple all want publishers to adjust their articles, photos, and videos for mobile devices. Doing so improves usability for phone and tablet owners. It will be up to individual publishers to adopt Facebook's new Instant Articles SDK.


More...