Boost Mobile today unveiled a new marketing campaign to drum up interest in the carrier and also debuted several new promotions. The Project Switch campaign, which includes television commercials, highlights how simple it is for consumers to switch from their carrier to Boost Mobile. The company revealed a new store design in the TV spot and said it expects to open more than 1,000 of these next-generation retail locations before the end of the year. Boost says the stores make it easier for customers to interact with retail staff. In order to entice customers to make the switch, Boost Mobile announced a new multi-line offer that includes unlimited high-speed data for up to four lines for $100. The first line costs $100 per month and lines 2-4 are free. A fifth line can be added for $30. The promotion requires port-ins from competing carriers. Boost Mobile says multimedia streamed over the network will be optimized for mobile (480p video, 500Kbps music, 2Mbps games). Speeds may be reduced if the network is contested. Last, Boost Mobile is offering free phones to people who port in from another carrier and activate a new line. Customers can snag up to four free phones (select models) along with the $100 monthly plan. The promotional plan and handset offer are available beginning today.


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