What do you, a merchant or small business owner, need to know about Apple Pay, Samsung Pay, contactless payment, peer-to-peer, payment via messaging app, social commerce via Facebook Messenger, and all of the other new and emerging means of payment?
First and foremost, you should know that being able to readily accept payment from customers via whatever means they prefer to use is becoming an important way to build customer loyalty. In fact, as payment options multiply, failing to keep pace could prove disastrous: Businesses that fail to offer the latest payment types stand to lose customers, a growing number of whom want to pay with the latest technologies.
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