The battle over RCS is starting to get serious. Last week, Google shifted the branding of its Messenger app to Android Messages as part of an effort to streamline messaging across all phones and eventually bring RCS to the larger Android community. Notably absent from that announcement, however, was Samsung, and now we know why.
Late last year, Samsung acquired Canada-based NewNet Communication Technologies’ Rich Communication Services division, and it’s already paying off. The Galaxy phone maker announced it will be building the tech into all of its phones running Marshmallow or Nougat, as it rolls out “a complete end-to-end solution that includes RCS-enabled devices, native/downloadable device clients, cloud-based RCS application servers, an interconnectivity hub among operators and a third-party monetization platform.”
To read this article in full or to leave a comment, please click here


More...