If you don't yet know the name Hisense, you may soon enough. The Chinese company is one of two TV manufacturing giants attempting to gain ground in North America—TCL is the other—and it's throwing down in 2017 with 25 new TVs. The lineup includes-models with quantum dots and Dolby Vision, as well as some with the Roku cord-cutting interface. There's even a new $13,000 100-inch short-throw laser 4K projector that's due to arrive in summer.
However, while Hisense is introducing new technology into its TVs, the company's models may end up looking a bit conservative relative to other vendors' wares. For example, while the Hisense R8 will offer Dolby vision, and both the Hisense H10 and Sharp P9500 will be based on quantum dot technology, the company wades into these waters a year after its rivals. Only time will tell if the tech employed in Hisense' flagship H10D ("ULED") will win consumers and heighten name recognition among a populace more familiar with Sony, Samsung, and Vizio.
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