Google’s Pixel is apparently a hit over at Verizon. According to a report from Fiercewireless, Google’s first smartphone accounts for 7.5 percent of new activations during the last month.
That’s a high number for a premium priced, first-time phone that isn’t from Apple or Samsung. It indicates that the $15 million Google spent on advertising and $12 million from Verizon during a campaign from Oct. 27 to Nov. 2 is paying off. Google’s ad campaign has played up the Pixel’s photo prowess, while Verizon has regularly run an ad where a group on a train uses the Google Assistant (which has awakened my phone and Google Home more than once).
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