While virtual reality or VR, could be big, Merel and other experts say augmented reality, or AR, and mixed reality will likely be bigger as more businesses start to invest in more immersive technology that will likely take longer to be adopted. Chris Curran, chief technologist at PricewaterhouseCoopers in Dallas, says according to his company's 2016 Global Digital IQ Survey (which included more than 2,000 IT and business leaders from 51 countries), 10 percent are making substantial investments in augmented reality and 7 percent in virtual reality.

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