Hot on the heels of Jaguar reaching for a HTC Vive headset and Virtual Reality to launch a new model, Ford has grabbed its smartphone for what it says is the world's first new car reveal via Snapchat. The new Jaguar concept car is all about the technology and possibilities of tomorrow, whereas Ford's new EcoSport is all about fun, hassle-free driving, individuality and the possibilities for adventure. "More people are choosing to spend their time and money sharing experiences with friends and family instead of buying more stuff," said Chantel Lenard, ‎executive director, Ford US marketing.



More...