k did the sprecover es81 install worked great now trying to install a rom and....Nothing i keep getting the bad error period and when i try to reboot back into android i get stuck at the moto M screen

ive tried about 4 different roms all named update and all say E:cant open /sdcard/update.zip (bad) installation aborted and im at a loss for what to do?

is there anything i can do. and yes i did wipe data and cache like 20 times and still nothing

so what is this considered a brick?

i am still able to access the recovery menu