Samsung Electronics continued on top of the smartphone market in the third quarter but was battered by the impact of the Galaxy Note7 recall and increased competition in India, China and the U.S., according to Strategy Analytics.
Overall the market grew by 6 percent annually to reach over 375 million units in the quarter, which was the smartphone industry’s fastest growth rate for a year, according to the research firm. Chinese brands Huawei, Oppo and Vivo posted strong growth rates in shipments even as Samsung and Apple saw volumes drop.
“Samsung's worldwide slowdown is due to the sizeable loss of several million Note 7 shipments, combined with fierce competition from Chinese brands like OPPO in the huge China and India markets,” wrote Neil Mawston, executive director at Strategy Analytics in an email. “Samsung is filling some, but not all, of the Note 7 gap with increased S7 and S7 edge promotions.”
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