Keep an eye out for LeEco, a new consumer technology brand that just made a splashy landing in the United States. No, it’s not a French company. The China-based conglomerate (‘Le’ means ‘happiness’ in Mandarin)-packed a San Francisco hall Wednesday morning with more than 1,700 partners, customers, and reporters, as it declared big plans for delivering content on new devices, from smartphones and VR headsets to smart bicycles and cars.
If this sounds like a mashup of the business models for Amazon, Apple, Google, Samsung, and Tesla, you’re right—LeEco is aiming straight at these tech giants. And if it seems like the United States doesn’t need any more phones, TVs, or streaming services, you could make a strong argument for that, too.-
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