Sony is set to launch its new virtual reality headset, joining Facebook, Samsung and Google in a market that analysts say could boost the global gaming sector. The electronics giant -- which has been leaning on its videogames business to claw back to profitability -- will start selling its PlayStation virtual reality (PSVR) headset on Thursday in home market Japan and North America. Priced at $399, the headset is significantly cheaper than rival offerings and Sony is hoping the gadget will fly off the shelves during the crucial holiday season.



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