iOS users outspend Android users on in-app purchases by a staggering two and a half times. Studies indicate that iOS users are less cost sensitive and more willing to shell out cash on in-app purchases to support their gaming.
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iOS users outspend Android users on in-app purchases by a staggering two and a half times. Studies indicate that iOS users are less cost sensitive and more willing to shell out cash on in-app purchases to support their gaming.
More...
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