Google is likely to face its first European Union antitrust sanction this year, with little prospect of it settling a test case with the bloc's regulator over its shopping service, people familiar with the matter said. There are few incentives left for either party to reach a deal in a six-year dispute that could set a precedent for Google searches for hotels, flights and other services and tests regulators' ability to ensure diversity on the Web. Alphabet Inc's Google, which was hit by a second EU antitrust charge this month for using its dominant Android mobile operating system to squeeze out rivals, shows little sign of backing down after years of wrangling with European authorities.



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