Verizon today announced a program to buy out the contract and device debt of new customers switching from competitors. Verizon will now pay new customers up to $650 per line to cover competitors' early termination fee (ETF) or outstanding device payments. The program mirrors those already in place at smaller rivals T-Mobile and Sprint. To take advantage, customers need to visit a Verizon store to have their existing device evaluated for trade-in value. After trading in the old phone for a new Verizon 4G LTE phone, customers will receive a prepaid card up to $350 to cover their ETF, or a prepaid card up to $650 to pay off a device payment plan. The new line with Verizon must remain active for six months.


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