TAG Heuer, the Swiss watchmaker that is part of the French luxury goods group LVMH, showed off its first Internet-connected wristwatch Monday designed with Google and Intel. The $1,500 Android-powered Tag Heuer Connected on sale in the US starting Monday is seen as a rival to the Apple Watch, which launched earlier this year starting at $349, with some versions at more than $10,000. The TAG Heuer Connected -- based on the Carrera watch design from the group popularized by Brad Pitt -- is built with titanium, sapphire and the "best in class touchscreen technology," according to the company's website.



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