TAG Heuer is ready to join the smartwatch race, and has announced its-first contender to battle the growing ranks of smartphone-connected timepieces, in particular the more expensive Apple Watch. Its first smartwatch was announced at the Baselworld watch show on March 19, and is ready to go on sale very soon. Here’s everything we think we know about it so far. Updated on 11-09-2015 by Andy Boxall: Added in news on-the TAG Heuer watch’s launch, name, and final price. November 9 launch and possible release date TAG Heuer has started a countdown to the launch event on its website, where proceedings will be live streamed. If you want to watch along, it’ll take place at 8am PST/11am EST, and 4pm GMT. If you’d prefer to just go out and buy one, it’ll apparently go on sale in the U.S. shortly afterwards, with Europe following three days later. The-November 9 launch date for the watch was teased back in October, when TAG Heuer made a brief announcement on-its social media accounts and website. Get ready to experience the next step in innovation. #connectedtoeternity http://t.co/nViLajHIUw pic.twitter.com/MmX56NbPP9 — TAG Heuer (@TAGHeuer) October 12, 2015 The company also posted a teaser photo of the device, which doesn’t show too much of its design, though what is visible looks very attractive. What will it be called? It’s still not exactly clear what TAG Heuer’s smartwatch will be called. The most recent possibility is the Connected Carrera, or Carrera Connected, a name mentioned in an interview with TAG Heuer’s CEO Jean-Claude Biver-— who has been instrumental in bringing attention to the smartwatch since the beginning. The company’s website is more general, mentioning only-a connected watch. Before this, in an interview with Wareable.com, Biver-said:-“There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch. Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01.” This tentative name may have been-nothing more than an internal codename, that Biver has become too used to using in conversation. He also mentions the Carrera Heuer O1, a watch also announced at-Baselworld this year.-You can see it to the right. The TAG Heuer smartwatch won’t be cheap Tag Heuer watches don’t come cheap, so unsurprisingly, the connected version won’t be cheap either. Ahead of the November 9 launch, Jean-Claude Biver told Le Matin the Connected Carrera will be priced at $1,500. This is slightly more than he quoted earlier this year. In a-Bloomberg report, he stated the upcoming TAG Heuer smartwatch would cost $1,400, and go on sale in October or November this year.-The news came when Biver was interviewed at the opening of a boutique store in Dubai, and he also revealed the watch’s battery will last around 40 hours, a figure in line with other Android Wear devices. Android Wear will run on a classic TAG Heuer watch At the Baselworld launch event, TAG Heuer revealed a new partnership with both Intel and Google that aims to bring all the smarts of Android Wear to TAG Heuer’s classic Swiss-made timepieces. “Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous,” said Jean-Claude Biver. No details, specifications, or other information was announced about the TAG Heuer smartwatch. Regardless, the partnership between two tech giants and a revered watch maker, signals the Swiss watch industry doesn’t intend to fade into the background. Google’s move to partner with the luxury watch maker poses a direct challenge to the Apple Watch, which has been actively promoted in high-fashion circles. Right before the event,-Reuters-reported TAG Heuer would team-up with Intel to produce its first smartwatch, which will be based on its Carrera timepiece, and offer many of the features provided by the forthcoming Apple Watch. These will include a degree of fitness tracking, an altimeter, and GPS. Described as a “digital replica” of the original Carrera, it’ll share the same basic style as the classic watch. Related: -Want to try the Apple Watch? You may have 15 minutes to do so Tag Heuer Carrera Calibre 1887 Jean-Claude Biver, who heads up the luxury brand conglomerate LVMH Group’s watch division, which owns the TAG name, has revealed a little about the device ahead of any official announcements. He told Reuters the new watch will “give the impression they are wearing a normal watch,” and believes the Apple Watch will be instrumental in getting young people used to wearing a wristwatch again. “Maybe later they will want to buy themselves a real watch,” he added. It’ll have fitness tracking and other smartwatch features In an interview with Bloomberg, Biver previously confirmed we should expect the watch to feature GPS and health monitoring features, plus a selection of unique apps which are specifically related to TAG Heuer’s brand, and the the sports it sponsors. Over the past year, the company has backed events including Formula-E racing, the Race of Champions, and various marathons run around the world, plus it has a wide range of personal sponsorship programs too. Biver also spoke about how the watch will end up being the first TAG Heuer watch not developed in Switzerland. “We are not in the communications industry,” he said, adding “The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss.” For a watch to have a Swiss Made label, at least 50 percent of its movement needs to be produced in Switzerland. This sudden, increased interest in smart watches is in response to the impending launch of the Apple Watch, which Biver called the “biggest threat for watches priced at less than $2,000.” Previously, he called the Apple Watch’s design too feminine, and commented that the style looked like the work of a student. He also said it had no sex appeal. However, Biver has now drastically altered his view of Apple’s own debut wearable device. He told Bloomberg the Apple Watch is a “fantastic product, an incredible achievement,” and admitted he’ll probably end up wearing one. Previous updates: Updated on 10-12-2015 by Malarie Gokey: Added in news of an official November 9 launch date for the TAG Heuer Android Wear watch. Updated on 05-29-2015 by Andy Boxall: Added in a report potentially revealing the name of TAG Heuer’s smartwatch. Updated on 04-30-2015 by Andy Boxall: Added in news-of the TAG Heuer watch’s eventual price and possible release date. Updated on 03-19-2015 by Malarie Gokey: Added in news of TAG Heuer and Google Android Wear partnership. Updated on 03-19-2015 by Andy Boxall: Added in last minute reports about the Tag Heuer smartwatch, and a possible partnership with Intel. Article originally published on 01-21-2015



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