Verizon today struck a major deal with the National Basketball Association that will give Verizon customers access to premium NBA video content. Specifically, Verizon's go90 mobile video service will offer daily highlights, original content, and out-of-market games via the NBA League Pass. Further, all go90 customers will be able to clip and share NBA-related content easily via text messaging, Facebook, and Twitter. The NBA will work with Verizon to develop an original series only available to go90 users. Verizon is now the official wireless provider for the NBA, WNBA, NBA-D, and USAB. Verizon's branding will be more prominent during NBA events, such as league games, the slam dunk contest, and the all-star game. Verizon's go90 app is free for anyone to download, but some content is exclusive to Verizon Wireless customers.


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