AT&T today unrolled a new program that will reward customers who engage in certain activities with extra mobile data. Customers can participate in surveys, sign up for subscriptions, or shop from their phone and earn Data Perks. Perks are rewarded in 25MB increments. AT&T will allow customers to transfer up to 1GB of Perk data to their wireless account for use in a single billing period. Perk rewards are managed through a separate account and app for Android and iOS devices. As consumers participate in activities, they'll earn more Data Perks. Customers can tap into their banked Perk data any time, but once data is transferred from the Perk account to their wireless account, the mobile data expires at the end of the current building period. Customers can bank an unlimited amount of data in their Perk account, which will remain available for at least 12 months after it is earned. Data Perks can be shared across Mobile Share Value plan members. AT&T says some of the companies offering perks include Fandango, Hotel Tonight, and Rosetta Stone. More will join over time. AT&T offers other incentives for customers, such as its Plenti points-earning program. AT&T created Data Perks with partner Aquto.


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