Apple is asking for up to $17,000 for its most premium smartwatch, and Tag Heuer is coming into the market at about a tenth of that cost. The company announced its own premium smartwatch, which will run Android Wear and launch on Nov. 9 for $1,800. While less expensive than Apple's high-end wrist pieces, the upcoming wearable costs $800 more than the cheapest analog Tag Heuer watch and about 6 times as much as other premium Android Wear watches.



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