Sprint rolled out a promotion today that takes direct aim at rival AT&T. The company is offering DirecTV customers who switch to Sprint 12 months of free service. The offer includes unlimited talk and text and up to 2GB of LTE 4G data. Sprint said it will pay the ETFs for those who switch, as well as any remaining equipment payments up to $300. Customers will be responsible for a $36 activation charge and monthly taxes and fees. Once the 12-month promotion ends, users will be moved to a $50 monthly service plan (for a single line). The free year of service does not include Sprint's international services, and data overages are charged at $0.015 per MB. The promotion will be available from Aug. 28 through Sept. 30. DirecT was recently acquired by AT&T.


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