One of the more commonly touted-axioms in tech is that iOS users are, on average, more loyal than Android users. New data from Consumer Intelligence Research Partners (CIRP), however, suggests that smartphone retention rates among iOS and Android-devices may be a lot closer than previously imagined. DON’T MISS:-I just watched my smartphone case heal itself from scratches Over the last two years, CIRP observed and compiled large volumes-of smartphone purchasing metrics-and found that when consumers opt for a new phone, 82% of Android users stick with Android while-just 78% of iOS users stick with iOS. The data also conveys that, believe it or not, the percentage of switchers going from iOS to Android is actually higher than the percentage of

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