Fitbit on Thursday filed paperwork with US regulators to go public with a stock offering on the New York Stock Exchange. The San Francisco-based company known for wearable devices designed to promote healthy lifestyles by tracking activity gave a preliminary target of about $100 million for the initial public offering, but the figure will likely change by the time shares are released. Fitbit planned to list shares under the symbol "FIT" on the New York Stock Exchange, according to a filing with the Securities and Exchange Commission. Fitbit was a pioneer of "wearable computing," where it faces longtime rivals such as UP maker Jawbone and new competition from Apple Watch and Android-powered smartwatches.



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