Samsung and Walt Disney's Marvel introduced a marketing campaign that uses virtual reality to promote "Avengers: Age of Ultron" as more studios look to the new technology to push movies. The Avengers ad campaign, launched last week, employs VR that immerses a user in a 3D world and makes them feel as if they are in the action. Jamie Park, head of experimental marketing at Samsung, said the company had seen a growing interest from studios in virtual reality (VR) and Samsung would be doing more of this in the future. The campaign is made to work with Samsung's GS6 smartphone that fits with the company's VR glasses, Samsung Gear VR, though the films can be viewed on Android smartphones or any Web browser.



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