Google has announced the roll-out of a new age-based ratings system for games and apps on Google Play. The new system, announced Tuesday, will allow app submissions to be reviewed by staff and enable developers to complete a content rating questionnaire for each of their apps and games to receive objective content ratings. According to the tech giant, Google Play's new rating system will also include official ratings from the International Age Rating Coalition (IARC) and its participating bodies, with territories not covered by a specific ratings authority to display an age-based, generic rating. Google Play, Google's marketplace for Android applications, reportedly reaches a billion people in over 190 countries, just one of the factors which has prompted the company to improve the experience for both developers and users on a global scale, according to Google Play product manager Eunice Kim.



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