Remember back in 2013 when Apple launched a device called the iPhone 5c that was supposed to be a lower cost device that could claw back some market share from Android, especially in emerging markets such as China? Well sales of the 5c were disappointing for Apple and the device did nothing to slow Android’s march toward dominance. However, Apple now knows that it didn’t need a cheaper iPhone — it just needed a bigger one. LAST TIME:-Apple actually lost U.S. market share in Q3 despite iPhone 6 launch That’s because-iPhone 6 is more than just Apple’s latest smartphone — it’s a ploy to take back the market from Android. At least, that’s what the latest data from market research



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