The past few years have been crazy for Motorola. After the iPhone rocked the cell phone industry in 2007, Motorola was among the first companies to respond effectively, and it found success in the U.S. market when it launched the Droid with-Verizon Wireless in late 2009. No companies were ready for Samsung and the double-digit billions it was prepared to spend on marketing in order to take over the Android market, however, and Motorola’s mobile phone business didn’t stand a chance. Things seemed like they might turn around when Motorola Mobility was acquired by Google in 2011, but the company still couldn’t manage to set its devices apart from the crowd in any meaningful way. The-Motorola division continued to lose



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