Walt Disney Co. has achieved something that many in Hollywood—and Silicon Valley—have been attempting for years: Getting Apple Inc. and Google Inc. to play nicely together. In an unprecedented agreement to share rights to digital content, the two tech giants will allow consumers who buy a Disney movie from either of their online stores to watch it on smartphones, tablets and other digital devices that run their rival’s operating system. Starting Tuesday people who register with the Disney Movies Anywhere app and buy a copy of “Frozen” from the Google Play store on an Android tablet, for instance, can later watch the film on an Apple TV through their iTunes library. Until now, Apple has restricted movies, TV shows and other content to its own family of iOS devices, along with Mac or Windows computers.

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