Pebble today announced a software update for its devices and lowered the prices of its hardware. The software update targets health and fitness apps, and allows Pebble smart watches to track activity in the background. For starters, Misfit, Jawbone, and Swim.com have updated their apps to take advantage of the new health and fitness powers. Jawbone's new Up app will mirror some of the functionality offered by its own fitness tracking wearables, and Swim.com will allow swimmers to track distance, pace, strokes, and efficiency in their workouts. In order to boost appeal of its wearables, Pebble is dropping prices. Beginning today, Pebble costs $99 and Pebble Steel costs $199 (both prices reflect a $50 drop). Last, Pebble's wearables will be sold from a wider selection of stores, such as Sam's Club, Fry's, and Sprint.


More...