Subway today announced it has partnered with Softcard and will begin accepting Softcard-based mobile payments on October 1. Softcard, which launched last year as Isis, is backed by AT&T, T-Mobile, and Verizon Wireless. The service allows smartphone owners to link their credit card to the Softcard app on their phone and use it to make mobile payments at select retailers nationwide. Subway said it will accept Softcard at 26,000 locations around the U.S. Further, the company is offering $1 back on every purchase made with American Express Serve through 12/31. Last, Subway will eventually add its Subway Card Rewards Program to the Softcard app, which will let customers earn rewards points when making mobile payments. Softcard is available to a wide number of Android smartphones through a dedicated application.


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