By Christina Farr, Alexei Oreskovic and Deepa Seetharaman CUPERTINO Calif. (Reuters) - Apple Inc unveiled a new watch, two larger iPhones and a mobile payments service on Tuesday as Chief Executive Officer Tim Cook seeks to revive the company's reputation as a wellspring of innovation. Rival watch and wearable device makers are keeping a wary eye on Apple, which up-ended the music industry and drove once-dominant phone makers like Blackberry to the brink of extinction, and whose iPad helped shrink personal computer sales for a time before they recently recovered. Rival electronics giants such as Sony Corp, Samsung, LG Electronics Inc and Qualcomm Inc have already launched smartwatches, albeit without much success. I like the level of elegance and the three different lines, which include sport and luxury," said Angela Tafoya, at fashion blog Refinery29.

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