Apple’s iOS and OS X messaging product iMessage is used by millions upon millions of people around the world, and for the most part, it’s a great service. iMessage includes none of the bells and whistles found in other popular messaging apps like WhatsApp, Kik, Line and BBM, but Apple did a great job of providing just enough differentiation that users feel even more locked into the iOS ecosystem. Here’s a perfect example from my own experience: Spent hours helping a friend who wanted to switch to Android pick a phone. Back to iPhone in 3 days. “I can’t live life as a green bubble.” — Zach Epstein (@zacharye) March 17, 2014 As nice as iMessage has become for users,



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