Sprint's new CEO, Marcelo Claure, told company employees that it will debut "very disruptive" service prices as soon as next week. Claure made the remarks during a company-wide town hall meeting. Claure's dialog covered a range of topics and was often frank about Sprint's standing in the market. "When you have a great network, you don't have to compete on price," said Claure. "When your network is behind, unfortunately you have to compete on value and price." Claure told employees the company will give them the tools they need to more effectively sell their services, including Framily plans. "We're going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor." Claure admitted to employees that the network overhaul has taken too long, but that its spectrum holdings are vast enough to give Sprint plenty of fighting power. Claure didn't elaborate on what the new pricing structure will be, but indicated he wants Sprint to be seen as the incumbent challenger - a role T-Mobile has been all too happy to play for the past year and a half.


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