Virgin Mobile USA's Custom plans launched at Walmart stores today. The plans, which were announced last month, allow customers to add only the service they want and alter their service day-by-day if they need to in order to manage their expenses. Virgin Mobile Custom allows families to activate up to five lines on a single account starting at $6.98 per line. The Base plan includes 20 texts and 20 voice minutes per month. Customers can choose to add unlimited texting for $10 or unlimited voice for $18. The Unlimited talk and text plan costs $35 per month. Customers can also choose select add-ons, such as unlimited access to Facebook or music streaming, which can be added monthly at as needed. Virgin Mobile Custom plans are available to three devices, including the ZTE Emblem, the LG Pulse, and the LG Unify, at select Walmart stores.


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