It’s no surprise that the $200 Amazon Fire Phone-is now the No. 1 on-contract phone at Amazon.com, outselling all Samsung models one month before its official launch. But it’s a bit of a shocker that the $300 Fire Phone model with 64GB of memory is the No.-2 phone. American consumers have started showing signs of becoming increasingly unwilling to pay more than $200 for even the latest smartphones, but loyal Amazon customers may be so attracted to the brand that they are willing to-pay up for the pricier version of its flagship phone. As the U.S. handset market share held by retail chains like Radio Shack and Best Buy dwindles, Amazon’s role in smartphone sales continues to grow. And this



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