Lego is well aware that today's youngsters would rather craft virtual worlds on their iPad with "Minecraft" rather than build physical ones with plastic bricks. Instead of trying to tear tykes from their tablets, the toymaker has found a middle ground with Lego Fusion. Launching in August, each $35 Fusion set will allow Lego builders to bring their wildest real-world creations into digital worlds via an iOS and Android app.

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