Cellcom, Israel's largest mobile phone operator, said on Tuesday it will offer television services over the Internet as it seeks to look for new sources of revenue amid heavy competition in the cell phone market. "Entering a new and penetrated market will require investment and additional operating expenses in order to yield future revenues," Nir Sztern, Cellcom's chief executive, said without elaborating. The move comes as Israel's Communications Ministry has encouraged Cellcom and its chief rival, Partner Communications, to enter the so-called Over the Top TV market to provide competition and lower costs to consumers.



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