Sources also claim that the iPhone maker is considering an Android version of its iTunes music app. Billboard claims that Apple is currently weighing up the pros and cons of launching its own subscription-based music streaming service to go with its iTunes Radio service. Although the company has on many occasions claimed the premium music streaming business model doesn't work, largely because, it believes, consumers prefer to own content, rather than rent it in perpetuity, Billboard's sources claim Apple is attempting to protect itself from falling digital music sales. Increased protection is why Apple is also toying with building an official Android version of iTunes.



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