John Chen has a difficult road ahead of him, something he has acknowledged repeatedly since taking on the role of CEO at-BlackBerry. In his latest interview with The New York Times, he went so far as to admit that phones might not be a major part of BlackBerry’s future, depending on where the software takes the company. If BlackBerry can find a profitable way to produce new phones, it will, but otherwise the company plans to focus on embedding its software into other products, forming partnerships and even building new devices altogether. “Apple has to sell 58 million phones to get, I’d guess, a 10 to 12 percent margin,” said Mr. Chen. “If you’re not first or second in phone



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