BlackBerry users were outraged when they learned that T-Mobile had launched a promotion enticing them to trade in their old BlackBerry smartphones in exchange for a shiny new iPhone, and they weren’t shy in going after T-Mobile boss John Legere to let him know it. New BlackBerry CEO John Chen took the opportunity to pile on and rally his troops, noting that he too was outraged by the “ill-conceived marketing promotion.” All this rage prompted Legere & Co. to concoct a new BlackBerry-friendly promotion, allowing current BlackBerry users to trade in their handsets for $250 toward a new BlackBerry, or $200 toward any other new smartphone of their choosing. Sadly, the promo backfired big time for BlackBerry, as a new



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