SoftBank CEO and Sprint Chairman Masayoshi Son is prepared to take a new tack in its pursuit of T-Mobile: asking other businesses to approve. Son plans to appeal directly to the U.S. business community and to policy makers in the hope that it can convince them further consolidation in the industry is a good thing, according to sources cited by the Wall Street Journal. Son has already been warned by the U.S. Department of Justice and the Federal Communications Commission that a merger between Sprint and T-Mobile would undergo intense regulatory scrutiny. Son is prepared to speak at the Chamber of Commerce next week regarding competition in the wireless industry. It is possible he will use that stage to make his plea for a combined Sprint/T-Mobile. Son contends that neither Sprint nor T-Mobile can compete on their own against AT&T and Verizon Wireless, which together control two-thirds of the U.S. wireless market.


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