The company took to Toy Fair 2014 to showcase its TheO SmartBall Jr. and brand-new TheO SmartDisk, two kid-friendly accessories that make playing with your phone or tablet a more tactile experience than ever. Originally a Kickstarter project, the SmartBall Jr. is an orange foam sphere that brings the classic Nerf ball to mind. The toy has a rectangular perforation in its center for your iPhone (an Android version is coming later this year), as well as finger holes in the back that let you hold the SmartBall like a bowling ball.



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