T-Mobile today announced that it has triumphed over Aio Wireless regarding a trademark infringement lawsuit. T-Mobile believes Aio Wireless's use of a "plum" color in its logo was too close to T-Mobile's own magenta color and branding. It sued Aio Wireless, insisting the company switch colors to avoid consumer confusion. A federal court agreed with T-Mobile's position. Aio has been told to cease using the color in its marketing, advertising, stores, web sites, and social media. Aio Wireless is owned and operated by AT&T.


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