Although Samsung rules most of the world in terms of total smartphone sales, here in the United States it’s still having a tough time consistently beating Apple. Counterpoint Research passes along its latest report showing that Apple’s iPhone surged past Samsung’s smartphones in terms of market share in the U.S. over the holiday season, growing from 31% to 43% over the span of just a month. Samsung, meanwhile, saw its market share dip from 34% to 30% over the same period as sales of its popular Galaxy S4 and Galaxy Note 3 devices were overrun by sales of the iPhone 5s among holiday shoppers. Counterpoint research director Neil Shah credits Apple’s more aggressive sales strategy that included holiday gift cards



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