Windows Phone has made some impressive gains in terms of market share over the past year but Microsoft still has a ways to go toward filling in its app gap with iOS and Android. In fact, Microsoft is so determined to get more developers onto Windows Phone that it’s giving developers payouts of up to $100,000 to bring their software over to the platform. The bigger long-term problem for Microsoft is that iOS and Android are still the top destinations for up-and-coming developers who want to have the best chance of making money. Or put another way, Microsoft doesn’t just need to worry about the hot apps it doesn’t have right now but the hot apps it won’t have a



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